In today’s world, where we’re all bombarded with choices and content everywhere we look, trust is everything. PR is about creating genuine connections, telling your brand’s story, and earning the kind of credibility that sticks.

Here’s why PR matters more than ever if you want your brand to stand out for all the right reasons.

Last week, we went to The BNC Show, a premier trade show for event professionals.

Here’s a roundup of the vendors who made the greatest impression on us!

If your brand is still hesitant about joining TikTok, it might be time to reconsider. Even if you think it’s “not your style,” TikTok's influence is undeniable, and getting involved now could significantly boost your brand's visibility, engagement, and even sales. So… let’s break down why you need to hop on the TikTok trend before you get left behind…

Scrolling through social media these days can feel intense, there’s just so much content. So how do you get people to actually stop, look, and engage with your posts? The secret lies in movement! Movement grabs attention, makes your content pop, and makes your content a lot more engaging to your viewers. Here’s why movement is the new must-have for your social media strategy…

If your brand isn’t active on social media, you’re basically living under a digital rock. Social media is no longer optional - it's essential to growing your brand, reaching new audiences, and staying relevant in a world where attention spans are shorter than ever. But don’t panic, we’re here to explain why you need to be out there and how to do it right. Let’s dive in!

SEO is a powerhouse tool that helps your business get seen, trusted, and chosen by the people who matter. Whether you’re a small local shop or an online empire, SEO is your key to showing up and showing off - trust us. Read on to find out more about what makes SEO important for your website.

Let’s be real – we all love a good meme. Whether it’s a cat in a ridiculous outfit or that classic "Distracted Boyfriend" making yet another comeback, memes have become the language of the internet. But did you know they can also be your social media marketing superpower? 

If you’re not using memes in your marketing strategy yet, we need to talk.

Creating a social media calendar might seem like a daunting task, but trust us—it’s the secret to turning your online presence from chaos to calm. Whether you’re a startup, a wedding planner, or running your own bakery, these tips will help you streamline your content strategy, keep things fresh, and maintain consistency. Let’s get started!

Finding the perfect venue for your event is one of the biggest decisions you’ll make when planning your gathering!

Let’s walk through the basic steps to choose the perfect spot for your event! We’ve even added some pro tips from our Head of Events, Jess, to help you nail it!

Planning an event is no small feat. In this blog, we’re sharing our secrets on how to create the perfect goody bag that everyone will love.

Storytelling is not just for books.

If you think storytelling is confined to the pages of a New York Times Bestseller, think again! Storytelling is a vital component of any successful marketing copy. But what makes a story compelling and how can we integrate this into our marketing strategies?

For our company offsite this year, we chose Barnett Hill Hotel, a stunning hotel in the beautiful Surrey Hills. From the delicious food to the peaceful surroundings, Barnett Hill Hotel provided a wonderful experience for our team. Here’s what we got up to…

With Black History Month celebrations arriving this October, we’re highlighting our favourite Black-owned restaurants and venues in London. By supporting these establishments, you contribute to minority communities and make a meaningful choice about where to dine, host team events, or enjoy some cheeky cocktails.

That’s a mind-boggling figure that we can only dream of! As the growth of the event industry shows no signs of slowing down, the demand for unique and out-of-the-box event formats is on the rise. As events are our forte, (nothing special, just bagged a few awards for our innovative and creative approach to events) we’re excited to share our insights on the emerging trends we believe will dominate the industry very soon!

This summer, we’re shining a light on some seriously sustainable event ideas to help you craft a unique, memorable and bloody brilliant event for your team. Luckily for you, these ideas are top secret and only available to those who read our blogs, so get ready to plan an event for the memory books! 

Picture this: You’ve successfully developed an amazing, life-changing, world-class business/service/product! You’ve got a brilliant team, a beautiful office and investors lining up the street.

Now… How do you get customers?

If you’re feeling overwhelmed about taking the first steps to a marketing plan, our country-singing, carp-fishing Head of Digital & Creative is here to save the day!

As we welcome the ride of UGC (User Generated Content) content creators and micro influences, one phrase has been trending across the web this summer: “What is affiliate marketing?”.  Affiliate marketing is essentially a partnership between businesses and creators. This partnership allows creators to get paid by brands as they help them sell their products. In this blog, we’ll explore the world of affiliate marketing and discuss its benefits and how it can help you achieve your goals. 

Why do we have celebrations like Pride Month, Black History Month and International Women’s Day?

Some people may hold the perspective that allyship should be practiced everyday and shouldn’t be relegated to a single day or month of the year. Pride Month was created to uplift and celebrate our LGBTQ+ friends and family, so in the community spirit of the month, we invited some of Goho’s closest friends and collaborators to a beautiful private dining suite in The Broadwick Soho on June 19.

Hey there, business owners! If you’re reading this, you’re probably wondering how events can help your business. Here at Goho, we live and breathe events, and we’re here to let you in on the best-kept secret in the marketing world… EVENTS! Trust us, by the end of this, you'll be wondering why you haven’t hosted an event for your business sooner!

We’ve all heard the phrase being an LGBTQ+ ally, but beyond having friends who are within the community, do we know what being a good ally really means, and the small everyday steps we can take to help protect our friends and loved ones?