Top Trends in PR, Marketing, and Events To Watch in 2025
It’s 2025, and things are looking exciting! This year is all about standing out, shaking things up, and having a bit of fun while you're at it. Let’s take a look at the key trends that’ll keep you on your toes and ready to smash it this year.
Personalisation
In 2025, it’s all about getting personal, not just sending generic messages to everyone. Brands are getting smarter at tailoring their campaigns to speak directly to their audience. Whether it's personalised emails, content, or even experiences, the more you can make your audience feel like you really get them, the better. People want to feel seen, heard, and special. And we know you’re not about doing things by halves, so let’s get personal, folks!
Fun fact… Personalised emails can boost open rates by 26%. Who doesn’t love a little extra attention, right?
Alcohol-free events are here to stay
Alcohol-free events are making their mark in 2025. Gone are the days when alcohol was the only way to have a good time. People are getting more mindful about their health and wellness, and as a result, we’re seeing more alcohol-free options taking the stage at corporate events, launches, and parties.
Sustainability is a non-negotiable
If you haven’t jumped on the sustainability train yet, 2025 is the year you need to hop on board. Brands and event organisers are focusing more than ever on reducing waste, choosing eco-friendly materials, and ensuring that their events are as green as possible. It’s not just about the environment (though, obviously, that’s a big part of it) it’s about aligning with values that your audience cares about.
Less talking, more doing
Many people don’t want to sit through another hour of one-way presentations. In 2025, we’re going all in on immersive, interactive experiences. Think live demonstrations, virtual reality, hands-on workshops, and events that encourage your audience to get involved and have fun. People are craving real experiences they can take part in, not just watch. It’s time to ditch the boring stuff and focus on what gets your audience engaged.
Shopping on socials
Shopping while scrolling? Oh yes, social commerce is on the up, and it’s only going to get bigger in 2025. Social media platforms like Instagram and TikTok are fast becoming the go-to places for consumers to discover and purchase products. No need to leave your feed to grab a new pair of shoes, in 2025, expect more brands to turn their social media channels into full-on shopping experiences. If you can’t buy it directly from your feed, you’ll soon be asking, ‘Why not?’
