How to Nail Your Brand’s Christmas Campaign (Even last-minute)
Christmas is creeping closer, and if your festive marketing plans are looking a little... bare, don’t stress. There’s still time to make an impact and spread some seasonal cheer for your brand! Whether you’re juggling too much or just thrive under pressure (we see you), here are some quick and easy ways to SLEIGH your Christmas campaign - see what we did there ;).
Get Creative with Festive Social Campaigns
With Christmas fast approaching, it’s the perfect time to launch something fun and engaging like a "12 Days of Christmas" campaign. Share behind-the-scenes peeks of your team getting into the festive spirit, fun challenges, or daily content showcasing your products or services in a playful light. You can also throw in interactive polls, quizzes, and stories to keep things exciting. Make it all about having fun, showcasing your brand personality, and building that buzz while keeping your audience engaged and excited for what’s coming next.
Make a Little Noise with PR
Got a local charity you support? Or maybe a festive initiative you’ve been planning but haven’t shouted about? This is the perfect time to let people know. A small but thoughtful PR stunt, like donating to a food bank or teaming up with a community group, can make a big impact, and you’ll have some heartwarming stories to share online too.
Christmas Up Your Branding
It doesn’t take much to sprinkle some Christmas magic over your brand and make it feel more festive. Start with adding seasonal touches to your website banners or giving your social media profile pictures a fun holiday twist. You could even give your product packaging a festive vibe—sometimes, a cute red ribbon is all it takes to make things feel extra special. It's the little things like these that can help your audience feel that warm, fuzzy Christmas spirit and remind them that you’re all about embracing the season.
Launch a Giveaway or Contest
Everyone loves a good giveaway. Depending on what you offer, you can create a giveaway that fits your brand. For example, if you provide a service, consider offering a free consultation or exclusive access to a special package. If you sell products, why not give away something festive or trendy like the "burr basket"—a new TikTok sensation that’s the Christmas version of a boo basket! These giveaways are a great way to tap into viral trends while also engaging your audience.
Running a Christmas giveaway will massively help boost your engagement and reach. You can easily customise the entry requirements, whether you want followers to tag a friend, share to stories, or anything else! Not only does this help attract new customers, but it also makes your loyal followers feel appreciated and part of the festive fun. So, get creative, spread some festive cheer, and watch your social media grow!
