With the roadmap to live events being shared this week, events teams up and down the country are now excitedly planning for the future. We’ve put together five top tips when putting together your event plan for the rest of the year.

Have you seen the viral video and trends all over social media? They all seem to stem from TikTok... Well, this platform (along with Instagram Reels) is becoming a top contender when it comes to social media marketing (especially for small to medium businesses). 2021 is expected to be the year of video marketing - so why not get in on the fun and market your business at the same time? Below are just some of the reasons you NEED jump on the short-form video trend to help grow your brand this year.

Goho’s ‘Through The Lobby’ series aims the spotlight at some of our favourite hotels, gaining a sneaky insight into some of the very best events venues the world has to offer. On the menu today is the luxurious Shangri-La Group.

A London University student’s guide to staying off TikTok and on track in lockdown number three. As the youngest member of team Goho, we decided to give intern Craig Fergus a platform to write about his experiences as a university student during lockdown, and the things he’s been doing to stay motivated and productive. It is safe to say that we could all learn a thing or two from Craig!

We all know this Valentine's Day is going to be like no other! But, being stuck at home doesn’t mean we can’t enjoy ourselves...

Valentine's is the season for romancing, right? Goho’s Izzy Rose has put together her best ideas for celebrating Valentine’s Day (and Night!) in Lockdown…. and still making it special!

It’s been proven that team building activities increase productivity and effectiveness in businesses, and they can also improve morale and wellbeing. So whilst it’s great to do client entertainment, don’t forget your own people too. I try to do a monthly activity/game/exercise for the team, the feedback is always great and we’ve seen a huge boost in employee morale, engagement and productivity too.

Even for the most experienced and creative of social media managers, planning social media content can be difficult.

Thankfully, the team here at Goho are brimming with the creativity, experience, and know-how needed to kick ass at social media. We’re offering our top 10 social media tips free of charge. Check them out!

I know what you’re thinking, that hearing a marketer complaining about social media algorithms is about as common as hearing a British person complain about the weather. It happens all the time, I get it. BUT I’m not talking about the endless algorithm changes, or the relentless personalisation of ads and cross-sharing of data within the social media sphere (WhatsApp, I am looking at you). In fact, rather controversially, I am all for that!

As we dive into the new year, and hopefully put the calamity that was 2020 behind us, we know many small businesses will be looking to make the most of their marketing activity to stop simply “surviving” and start “thriving”.

So, as both marketing experts and a small business ourselves, we thought it was only fair to share a little of our wisdom with fellow start-ups and SMEs to help your brand flourish in 2021!

To put it bluntly, Thank f**k that’s over. That’s how I feel on one hand, but on the other, looking back at that absolute joke of a year, I’m filled with nothing but pride, strength, growth and a new-found confidence. Here’s my recap of the year, from both a Goho POV and the real world too…

Last week, I posted a blog highlighting the 5 key trends discussed at Hootsuite’s ‘Social Trends 2021’ webinar.

This week, I am taking a look at the ‘bonus trends’ that were discussed outside of Hootsuite’s top 5!

Earlier this month, I was fortunate enough to join Hootsuite’s ‘Social Trends 2021’ webinar. The session was an incredibly insightful one - so much so that I’ve had to split my summary into two blog posts!

This first instalment will run through Hootsuite’s 5 key trends for social media in 2021, as determined by their fifth annual survey of over 11,000 marketers and industry experts.

Keep reading for a handy summary of the social media management platform’s detailed report.

Ru&Co are a boutique representation agency looking after 18 gorgeous hotels across the world, from London, to Thailand to America. Here we talk to Rupert Radford-Hardy, Managing Director of Ru&Co Ltd, about these amazing hotels and some of their amazing events.

Social media is a wild place to be at the best of times, but it is especially tough out there during the festive season. It can be hard to know where to begin with cutting through the clutter of Christmas content so you can be seen. Read our top tips for planning your organic and paid social media activity for the next 6 weeks.

Running a business can be super stressful, and building credibility for your brand can seem like an impossible task! Sound familiar? PR could be the answer.

Last week, Stacey and I were asked to talk on a Digital Outreach webinar about events during lockdown and it got me thinking about the journey we have taken as an agency since March….

Just before lockdown, we had an exciting year of events planned and we could not wait to deliver them. But Covid-19 came along and smacked us all in the face, and the world of events (along with the rest of the world) was turned on its head.

The Dorchester is one of my favourite places in London, and all the events I have ever held there have been perfect in every way. So, in one of my recent catch-ups with Chanelle (right before a spin class, no less!) I fired some questions at her to give you lucky lot an opportunity to get to know her and her workplace.

As Q4 2020 gets well underway, the social media geeks here at Goho are taking a look at the trends we think will dominate our feeds over the next few months.

You may have noticed a slight change to our logo this month. That’s because it’s Breast Cancer Awareness Month and we’re doing all we can to raise awareness and support CoppaFeel, a brilliant charity that is here to “help everyone stand the best possible chance of surviving breast cancer, by helping people get to know their boobs and pecs”.