Through the Lobby

As event professionals, we are constantly scouting incredible venues for our clients. Every now and then, we come across a venue so extraordinary that it deserves a bigger spotlight! 

Welcome to our newest series, where we take you behind the scenes of some of the most exciting venues we’ve had the privilege to explore.

Christmas is the time for brands to flex their creativity, and over the years, we’ve seen some truly unforgettable campaigns that tugged at heartstrings, sparked joy, and left a lasting impact. Let’s break down the festive magic.

Scouring Pinterest for Christmas party decor inspiration?

If you’re anything like us, you’re ready to dive into the Christmas spirit and have huge ambitions to craft the perfect end-of-year celebration for your friends, family or colleagues!

We’ve curated three unique themes to spark your imagination and bring your holiday celebration to life.

Black Friday marketing campaigns can sometimes go very wrong, especially when brands try too hard to be edgy, or miss the mark with their messaging. Here are some examples of campaigns that faced backlash or failed to live up to expectations:

Christmas is creeping closer, and if your festive marketing plans are looking a little... bare, don’t stress. There’s still time to make an impact and spread some seasonal cheer for your brand! Whether you’re juggling too much or just thrive under pressure (we see you), here are some quick and easy ways to SLEIGH your Christmas campaign - see what we did there ;). 

Getting your followers to actively engage on social media can seem like a challenge, but polls, questions, and quizzes are fantastic tools to get them talking. Depending on your audience, these interactive features can drive engagement, spark discussions, and even help you learn more about your community. Here’s a look at how to use polls and questions effectively on platforms like Instagram and LinkedIn.

Getting your brand’s message across on social media sounds straightforward, right? Just put it out there, and people will understand exactly who you are and what you’re about. But with so many voices competing, making your brand’s message land can feel like shouting into the void. If your audience isn’t quite “getting it,” you’re not alone! Let’s look at some common reasons why your social media message might be falling flat.

In today’s world, where we’re all bombarded with choices and content everywhere we look, trust is everything. PR is about creating genuine connections, telling your brand’s story, and earning the kind of credibility that sticks.

Here’s why PR matters more than ever if you want your brand to stand out for all the right reasons.

Last week, we went to The BNC Show, a premier trade show for event professionals.

Here’s a roundup of the vendors who made the greatest impression on us!