As event professionals, we are constantly scouting incredible venues for our clients. Every now and then, we come across a venue so extraordinary that it deserves a bigger spotlight! 

Welcome to our newest series, where we take you behind the scenes of some of the most exciting venues we’ve had the privilege to explore.

Christmas is the time for brands to flex their creativity, and over the years, we’ve seen some truly unforgettable campaigns that tugged at heartstrings, sparked joy, and left a lasting impact. Let’s break down the festive magic.

Scouring Pinterest for Christmas party decor inspiration?

If you’re anything like us, you’re ready to dive into the Christmas spirit and have huge ambitions to craft the perfect end-of-year celebration for your friends, family or colleagues!

We’ve curated three unique themes to spark your imagination and bring your holiday celebration to life.

Black Friday marketing campaigns can sometimes go very wrong, especially when brands try too hard to be edgy, or miss the mark with their messaging. Here are some examples of campaigns that faced backlash or failed to live up to expectations:

Last week, we went to The BNC Show, a premier trade show for event professionals.

Here’s a roundup of the vendors who made the greatest impression on us!

If your brand isn’t active on social media, you’re basically living under a digital rock. Social media is no longer optional - it's essential to growing your brand, reaching new audiences, and staying relevant in a world where attention spans are shorter than ever. But don’t panic, we’re here to explain why you need to be out there and how to do it right. Let’s dive in!

SEO is a powerhouse tool that helps your business get seen, trusted, and chosen by the people who matter. Whether you’re a small local shop or an online empire, SEO is your key to showing up and showing off - trust us. Read on to find out more about what makes SEO important for your website.

Picture this: You’ve successfully developed an amazing, life-changing, world-class business/service/product! You’ve got a brilliant team, a beautiful office and investors lining up the street.

Now… How do you get customers?

If you’re feeling overwhelmed about taking the first steps to a marketing plan, our country-singing, carp-fishing Head of Digital & Creative is here to save the day!

As we welcome the ride of UGC (User Generated Content) content creators and micro influences, one phrase has been trending across the web this summer: “What is affiliate marketing?”.  Affiliate marketing is essentially a partnership between businesses and creators. This partnership allows creators to get paid by brands as they help them sell their products. In this blog, we’ll explore the world of affiliate marketing and discuss its benefits and how it can help you achieve your goals. 

This year saw a whirlwind of marketing marvels, and oh boy, did we see some trends take off! As a swanky little Events, Marketing, Social Media, and PR agency, riding the wave of 2023's trendiest topics was our jam. Sink? Not a chance – we were surfing those trends like pros! Ready for a fun recap of 2023's hottest hits? Dive in.

Team Goho has decided it is time to give back by getting behind one lucky business through our GoGlow Giveaway. We are offering one UK-based, female-founded organisation the chance to win our Complete Digital Marketing Package completely free for a 3-month period! If you are a wellness brand that focuses on self-care then enter now for your chance to win this ultimate prize!

PR should be a very important element of your business, so in this  article we will run down the top five reasons you should be aiming to really smash your PR targets so  you can maximise your potential client list, and therefore future profit.  

Marketing trends change and evolve quicker than the recent carousel of UK prime ministers,  and it can be difficult to stay on top of them all. In order to succeed in today’s competitive business landscape, marketers need to be aware of the latest tactics and strategies being used by their competitors—and they need to master them as quickly as possible. Here are 5 top Marketing trends we expect to see in 2023.

Public service announcement to all business owners 📢 Working towards having a great company culture is IMPORTANT. We take it very seriously for our Goho'ers; we are mindful and help with their aspirations, well-being and company benefits. And speaking of company benefits, that takes us to our way of helping you improve your company culture. With incentive trips! Read on to find out more!

You've heard it before; you should shop small. It's now more important than ever. Without putting a downer on the mood, we're all aware we're in a cost-of-living crisis. Many small businesses are at high risk of losing their business and their hard work, and there's not much they can do about it.

So, it's down to us. This is what we're going to do, it'll support small businesses and save you money!

We've selected two of our favourite small business Black Friday deals. Find out more.

You need to use more than one channel in your marketing strategy.. Your communication and touchpoints need to flow into a funnel, ensuring you’re reaching potential clients or customers at different points in their journey - and capturing their contact information for future communication. Read on to find out our recommendations on 360 communications plans.

We are almost at the end of October (crazy, we know), which means we have had almost a whole month of Pink October!

This year is an extremely special month, due to the pink ribbon celebrating 30 years of service, campaigning to the world the importance of early detection, awareness and giving those who have suffered a voice. Read about our favourite campaigns here.

Social media isn’t the only marketing method in your toolkit. The marketing channels you choose to utilise for your business depends on your industry, target audience, budget and skill. This blog will give you an insight into avenues you might want to try, why you should and who they are typically suited for.

The connection between people and brands has changed. More than "What" a brand has to offer, people are interested in "Why" the brand exists and "Who" is behind that business. We've separated a checklist for you to understand if your storytelling is on the right track.

Social media and technology are integral parts of daily life and it's pretty entertaining, but what’s the point of having all these platforms, if we use them all to discuss the same topics? How can we use the internet to make us smarter?