SEO is a powerhouse tool that helps your business get seen, trusted, and chosen by the people who matter. Whether you’re a small local shop or an online empire, SEO is your key to showing up and showing off - trust us. Read on to find out more about what makes SEO important for your website.

Picture this: You’ve successfully developed an amazing, life-changing, world-class business/service/product! You’ve got a brilliant team, a beautiful office and investors lining up the street.

Now… How do you get customers?

If you’re feeling overwhelmed about taking the first steps to a marketing plan, our country-singing, carp-fishing Head of Digital & Creative is here to save the day!

As we welcome the ride of UGC (User Generated Content) content creators and micro influences, one phrase has been trending across the web this summer: “What is affiliate marketing?”.  Affiliate marketing is essentially a partnership between businesses and creators. This partnership allows creators to get paid by brands as they help them sell their products. In this blog, we’ll explore the world of affiliate marketing and discuss its benefits and how it can help you achieve your goals. 

This year saw a whirlwind of marketing marvels, and oh boy, did we see some trends take off! As a swanky little Events, Marketing, Social Media, and PR agency, riding the wave of 2023's trendiest topics was our jam. Sink? Not a chance – we were surfing those trends like pros! Ready for a fun recap of 2023's hottest hits? Dive in.

Team Goho has decided it is time to give back by getting behind one lucky business through our GoGlow Giveaway. We are offering one UK-based, female-founded organisation the chance to win our Complete Digital Marketing Package completely free for a 3-month period! If you are a wellness brand that focuses on self-care then enter now for your chance to win this ultimate prize!

PR should be a very important element of your business, so in this  article we will run down the top five reasons you should be aiming to really smash your PR targets so  you can maximise your potential client list, and therefore future profit.  

Marketing trends change and evolve quicker than the recent carousel of UK prime ministers,  and it can be difficult to stay on top of them all. In order to succeed in today’s competitive business landscape, marketers need to be aware of the latest tactics and strategies being used by their competitors—and they need to master them as quickly as possible. Here are 5 top Marketing trends we expect to see in 2023.

Public service announcement to all business owners 📢 Working towards having a great company culture is IMPORTANT. We take it very seriously for our Goho'ers; we are mindful and help with their aspirations, well-being and company benefits. And speaking of company benefits, that takes us to our way of helping you improve your company culture. With incentive trips! Read on to find out more!

You've heard it before; you should shop small. It's now more important than ever. Without putting a downer on the mood, we're all aware we're in a cost-of-living crisis. Many small businesses are at high risk of losing their business and their hard work, and there's not much they can do about it.

So, it's down to us. This is what we're going to do, it'll support small businesses and save you money!

We've selected two of our favourite small business Black Friday deals. Find out more.

You need to use more than one channel in your marketing strategy.. Your communication and touchpoints need to flow into a funnel, ensuring you’re reaching potential clients or customers at different points in their journey - and capturing their contact information for future communication. Read on to find out our recommendations on 360 communications plans.

We are almost at the end of October (crazy, we know), which means we have had almost a whole month of Pink October!

This year is an extremely special month, due to the pink ribbon celebrating 30 years of service, campaigning to the world the importance of early detection, awareness and giving those who have suffered a voice. Read about our favourite campaigns here.

Social media isn’t the only marketing method in your toolkit. The marketing channels you choose to utilise for your business depends on your industry, target audience, budget and skill. This blog will give you an insight into avenues you might want to try, why you should and who they are typically suited for.

The connection between people and brands has changed. More than "What" a brand has to offer, people are interested in "Why" the brand exists and "Who" is behind that business. We've separated a checklist for you to understand if your storytelling is on the right track.

Social media and technology are integral parts of daily life and it's pretty entertaining, but what’s the point of having all these platforms, if we use them all to discuss the same topics? How can we use the internet to make us smarter?

Over the past couple of years it seems like a lot has changed - for a start, back in 2019 the only social distancing we did was avoiding people before our first morning coffee. The PR landscape hasn’t avoided these shifts, and has seen a few key changes and evolutions.

After the initial upheaval, confusion and abundance of banana bread, new ways of working began emerging - maybe not quite a ‘new normal’, but a definite shift in the way we operate within PR, as well as how the public respond to brands. These are a couple of the major ways the COVID-19 pandemic has changed PR.

If you want your website to be visible when someone types a search into Google it’s important you have an effective SEO strategy in place. Several measures exist to calculate the "strength" of your site, the most relevant being the domain authority and the number of backlinks. But what do these mean and how can you improve on these?

For the past few years social media platforms have been racing to introduce new features.

Since Snapchat sparked the stories explosion, neither old rivals or new contenders want to miss out on building different ways to share content - and none more so than Instagram.

As we near the end of Pride Month, here’s our resident designer Mikey (He/They) with a bit of the Pride Flag’s history, some advice for brands and companies who use the flag in their marketing activities, and some pointers on how businesses can be allies during Pride Month and beyond!

Are you considering hiring a marketing agency or in-house marketing manager to support your business? It can be difficult to know which option to choose, and there are certainly merits to both options,

But you’re not here for our opinion, you’re here for cold hard facts. So, here are our 5 reasons to pick an agency over an in-house marketing team...

As we dive into the new year, and hopefully put the calamity that was 2020 behind us, we know many small businesses will be looking to make the most of their marketing activity to stop simply “surviving” and start “thriving”.

So, as both marketing experts and a small business ourselves, we thought it was only fair to share a little of our wisdom with fellow start-ups and SMEs to help your brand flourish in 2021!