Goho Presents: Digital Marketing 101 with Dom - How to use digital marketing for your business
Picture this: You’ve successfully developed an amazing, life-changing, world-class business/service/product! You’ve got a brilliant team, a beautiful office and investors lining up the street.
Now… How do you get customers?
If you’re feeling overwhelmed about taking the first steps to a marketing plan, our country-singing, carp-fishing Head of Digital & Creative is here to save the day!
Dom has had many years of experience in the world of digital marketing, publishing and events. Now at Goho, he delivers fantastic multi-channel campaigns for our wide range of clients, overseeing everything from social media, PPC, SEO, web design and more. Recently, we’ve wrangled him to share his knowledge of digital marketing at our Digital Marketing 101 webinar.
Dom started the webinar with a rundown of all the social media platforms you could consider for your brand. From tapping into the older community of Facebook to utilising the short, creative video content of TikTok, Dom unloaded his wealth of experience, letting us know the best practices of each platform.
How to build a social media strategy?
The next step is to build a social media plan. This includes competitor research, identifying your target audience and focusing on building a social media plan. You can also start the content creation plan early on, brainstorming potential shareable content, keeping updated on trends and aiming to collaborate with certain influencers. Dom explained how learning to use tools like Canva, Capcut or Adobe Creative Cloud can help you immensely. The more planning time you invest into this step, the more clear and thought-out your marketing strategy will be.
A guide to SEO basics
Next, we had a brief glance into SEO basics, which is something that many people find complex and mysterious. However, Dom uncomplicated things for us, covering both SEO for website and social media as well as common SEO tools to help you bump up your brand to the top of search engines such as Google Keyword Planner, SEMrush, SERanking, Yoast SEO (for WordPress) and Google Search Console.
Why should you use email marketing?
Lastly, we looked into email marketing, which has lots of benefits that are sometimes overlooked by brands. Direct communication, personalisation, and measurable results are reasons why we should still consider the tried and tested email marketing path.
There can seem to be a lot of work involved in creating and implementing a digital marketing plan, but if you invest the time and effort, it can be key to having your brand absolutely blow up! Or of course, you can hire a superstar marketing agency like Goho to do the hard work for you.
