Marketing Trends We Expect to See in 2023

Marketing trends change and evolve quicker than the recent carousel of UK prime ministers,  and it can be difficult to stay on top of them all. In order to succeed in today’s competitive business landscape, marketers need to be aware of the latest tactics and strategies being used by their competitors—and they need to master them as quickly as possible. Despite the unknowns of tomorrow's marketing landscape, as marketing experts we can offer informed predictions about certain trends and possibilities.

Here are 5 top Marketing trends we expect to see in 2023

1. More companies utilising SEO to attract search traffic.

While this has always been a popular strategy, we expect to see more companies using SEO in 2023. This is because Google is constantly changing their algorithm in order to keep up with the latest trends and best practices. Because of this, SEO expertise can no longer be ignored by any business that wants to succeed online.

At Goho, we can help you organise your SEO to ensure that your website and content are reaching your target customers, and not just anyone. We can also help you create a strategy that will guarantee your content is fresh, relevant and engaging so that it stands out in the SERPs (search engine result pages).

2. Influencer marketing to become a common marketing tactic.

Influencer marketing has been around for some time now, but it’s only recently become a common marketing strategy. Companies are recognising that influencers can have a significant impact on their target market and are turning to them to increase brand awareness, drive sales and boost engagement rates. However, not all influencers are created equal. You need to find the right person for your business; someone who has a worthy following but also shares similar values as you do.

Goho are experts in all things influence. We can help you target the correct influencer pool for your campaign and ensure they are the right fit for your brand. We can also help you create a tailored influencer marketing strategy, and assist with executional aspects such as creating compelling content, securing press coverage and scheduling it across social media channels.

3. Virtual & Augmented Reality and Metaverse to enter the marketing world.

Virtual reality and Augmented Reality are on the rise, with many brands already jumping on board. From gaming to experiential marketing, this is a trend that is here to stay and will continue to evolve over time.

Goho works with a range of digital specialists that are experts in this space, and we can help you to explore how this technology can be used to enhance your brand experience or create new revenue streams.

4. Video content will be in 'snackable' form.

Video content is a staple of the digital landscape, and it’s only going to become more important over time. We’re seeing brands producing shorter videos that are easily digestible for their audiences, often in the form of ‘snackable’ content like Instagram stories or TikTok’s.

Goho are experts at creating video content, and understand how to target messages, develop an accurate tone of voice and create content to engage specific audiences. We’ll be able to help you create and distribute compelling video content, whether it’s a series of short videos or a full-length documentary. We can also help you determine the best way to use this content to drive sales, increase brand awareness and boost your social media presence.

5) The data revolution is upon us.

With the uptake of businesses using AI, machine learning and big data analytics, marketers now have access to unprecedented amounts of information about their audience’s behaviour, preferences, demographics and psychographics.

Goho's technical team can collate all of your data and analytics, and present it in a clear concise way, creating strategic steps aligned to your short and long term goals.

This is just a short round up of the most popular trends Goho expects to see over the upcoming year. As you can see, there’s a lot to look forward to in 2023 (no famous last words here). If you want to stay ahead of the curve and make the most of these trends, contact Goho today for more information about how we can help you achieve your marketing goals.