Marketing Support Agencies VS In-House

Apr 27

Are you considering hiring a marketing agency or in-house marketing manager to support your business?

It can be difficult to know which option to choose, and there are certainly merits to both options, but there is a reason the agency model has been replicated time and time again across the globe, with many large organisations even opting for an in-house agency to benefit from “the best of both worlds”.
At Goho, we genuinely believe that the right agency team, matched with the right client, is an unparalleled combination. It’s what we were born from, and it’s what we live and breathe every single day!
But you’re not here for our opinion, you’re here for cold hard facts. So, here are our 5 reasons to pick an agency over an in-house marketing team...

Expertise

Thanks to the economies of scale brought in by the agency model, the level of expertise and degree of experience available at a marketing agency (if you pick the right one!) are often far beyond your potential budget for an in-house marketing hire.

Put simply? Hiring a marketing agency can provide a level of skill and knowledge that would otherwise be well out of our price bracket!

Safety In Numbers

This one is particularly prevalent for smaller teams, where budget would stretch to only one or two marketing hires. Inevitably, more heads means more experience, more creativity, and better ideas. One of the many benefits of working with an agency is having access to a whole team of skilled and creative individuals brimming with ideas for your business.

So, rather than leaving your solo marketing manager to do the brainstorming, harness a diverse team of creatives to come up with some awesome ideas, critique them amongst themselves, and ensure no opportunity goes un-seized.

Experience

Working with a range of brands, often across a variety of industries, ensures agency marketers have a huge breadth of experience. There isn’t much they haven’t seen, so they’ll always have quality and constructive feedback on your ideas (and their own!).

Plus, you’d be surprised how much value cross-industry working can bring. We’ve seen tools, techniques and ideas from the beauty industry seamlessly integrate into the technology industry, and break-throughs in the tech space provide innovation that has brought clients in the finance industry leaps and bounds ahead of their competitors.

Reduced Bias

Working on the same brand day in and day out can limit the imagination of even the most creative marketers.

But working with a range of brands, often across a variety of industries, ensures agency marketers aren’t forced into this ‘blinkered’ mindset. They stay open, and their ideas stay fresh, so you’re always bringing in “fresh eyes”, even with long-standing agency partners.

Efficiency

The culmination of each of the four previous points is this:

Working with a marketing agency can and should be more cost and time-efficient than hiring an in-house marketer or marketing team.

So what are you waiting for?

Get in touch and let’s make some super-efficient magic.

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