Events Are Really Back!

Jul 27

What we've learnt these past few months

On July 19th, the UK experienced a historic landmark: the lifting of most Covid-19 restrictions. This meant expanding total capacity in venues, reopening nightclubs, and officially returning to traditional event formats (we do love this part!).

As a multidisciplinary Marketing agency, events are an important part of our know-how and we know their advantages as a strategy to create long-lasting relationships between brands and their clients.

That's why we have been waiting so long for this moment to arrive!

However, the pandemic has taught us a lot in this regard. With limited budgets, closed venues and people feeling insecure about the whole scenery, we had to explore our creativity and put different efforts together to build new strategies in order to keep delivering interactive experiences for our customers. And the result has added even more to our portfolio. Check out the innovative events Goho has organised over the past few months:

Virtual or Face 2 Face?

We’ve been learning a lot about Virtual Events. In May, we worked with our client Gig organising their virtual Talk with the events expert Festicket. We also organised lots of “Breakfast Briefings”, short seminars offered by our client KLC Employment Law.

But, as soon as the restrictions started to lift, we realised we could (and should) try hybrid events...

KLC also runs a recurring event called Law on Tour, when one of the founders Cas Carrington, travels across the UK delivering seminars with the latest updates on all things Employment Law.

As the pandemic has altered views about how training is delivered, we worked with KLC to offer guests the opportunity to attend the event in person for those of you who wanted to fully interact with Cas and other delegates at a Covid-secure venue; attend as a virtual delegate in a virtual classroom where attendees were able to interact and have more of a feel of being ‘in the room’; or join via a webinar, where registrants could either view in real-time or watch a recording afterward.

A Birthday Party for Unusual Guests

In June we celebrated WagIt's first anniversary. The main guests? Dog influencers (and their owners, of course)! We had a face-to-face (or should we say nose-to-nose?) event, still under the coronavirus restrictions, which took place at Happy Bones Coffee on Tottenham Court Road, and had snacks and fun for all guests - humans and dogs. On top of that, we ran a virtual celebration over the month, offering cool content, activities, and deals to WagIt’s followers on Instagram.

This was only the beginning of the event’s season. Earlier this month, we took some of our clients to a unique experience at the Taste of London, at Regent’s Park, and this weekend we’ll be heading to Suffolk at the most empowering and diverse festival happening this summer: Primadonna! The festival brings together writers, editors, readers, publishers, artists, thinkers, comedians, performers, musicians, and foodies – as well as happy people of all ages and many backgrounds – to share experiences, explore new ideas and imagine new possibilities.

And, we dare say, stay tuned: we have amazing things coming!

Planning to treat your team to a “Freedom Party” after a long period of social distancing? Contact us!

Featured

A Guide to Finding The Perfect Venue for Your Event

Finding the perfect venue for your event is one of the biggest decisions you’ll make when planning your gathering!

Let’s walk through the basic steps to choose the perfect spot for your event! We’ve even added some pro tips from our Head of Events, Jess, to help you nail it!

How to Create a Banging Goody Bag for Your Event

Planning an event is no small feat. In this blog, we’re sharing our secrets on how to create the perfect goody bag that everyone will love.

Celebrating Black-Owned Restaurants

With Black History Month celebrations arriving this October, we’re highlighting our favourite Black-owned restaurants and venues in London. By supporting these establishments, you contribute to minority communities and make a meaningful choice about where to dine, host team events, or enjoy some cheeky cocktails.

Where is the Event Industry Heading? 3 Event Trends and Predictions

That’s a mind-boggling figure that we can only dream of! As the growth of the event industry shows no signs of slowing down, the demand for unique and out-of-the-box event formats is on the rise. As events are our forte, (nothing special, just bagged a few awards for our innovative and creative approach to events) we’re excited to share our insights on the emerging trends we believe will dominate the industry very soon!

The Best Ads of Euros 2024 (So far!)

June saw the return of the UEFA European Football Championship and we've thoroughly enjoyed all the footy and cheering on our home team (COME ON ENGLAND!). As a marketing agency, our eyes have naturally drawn to the engaging and innovative adverts that have graced our screens. From emotional health messages to nostalgic pop culture crossovers, here are our favourite marketing campaigns we spotted during the breaks of the Euros 2024!

Eco Friendly Summer Events

This summer, we’re shining a light on some seriously sustainable event ideas to help you craft a unique, memorable and bloody brilliant event for your team. Luckily for you, these ideas are top secret and only available to those who read our blogs, so get ready to plan an event for the memory books!

Learning to be Better Allies at Goho’s Proud Pride Dinner 2024

Why do we have celebrations like Pride Month, Black History Month and International Women’s Day?

Some people may hold the perspective that allyship should be practiced everyday and shouldn’t be relegated to a single day or month of the year. Pride Month was created to uplift and celebrate our LGBTQ+ friends and family, so in the community spirit of the month, we invited some of Goho’s closest friends and collaborators to a beautiful private dining suite in The Broadwick Soho on June 19.

Why Your Business Needs to Host an Event

Hey there, business owners! If you’re reading this, you’re probably wondering how events can help your business. Here at Goho, we live and breathe events, and we’re here to let you in on the best-kept secret in the marketing world… EVENTS! Trust us, by the end of this, you'll be wondering why you haven’t hosted an event for your business sooner!

Best Outdoor Bars in London

Are you on the hunt for the perfect spot to host your next shindig? Whether it's a private gathering or a buzzing corporate bash, London is packed with some seriously cool bars that will take your upcoming event from ordinary to extraordinary.

So, grab a drink and get comfy because the Goho crew have whipped up the best bars in London to celebrate an unforgettable summer!

Event Marketing: Why Does Your Business Need It

When putting together your marketing plan, you’ve probably stumbled across the term ‘Event marketing’, but what exactly does that mean?

To make this simple, event marketing is the process marketers go through to curate an event with the sole purpose of promoting a product, service or company. Read on to find out more about the planning process and our top ideas!