Where is the Event Industry Heading? 3 Event Trends and Predictions
Did you know that the event industry is expected to be worth over £27.6bn by 2026?
That’s a mind-boggling figure that we can only dream of! As the growth of the event industry shows no signs of slowing down, the demand for unique and out-of-the-box event formats is on the rise. As events are our forte, (nothing special, just bagged a few awards for our innovative and creative approach to events) we’re excited to share our insights on the emerging trends we believe will dominate the industry very soon!
The Integration of VR and AR within Venue Spaces
It might not come as a huge surprise, but just like many other industries, VR (Virtual Reality) and AR (Augmented Reality) are set to see a dramatic increase throughout events. These advanced technologies will allow planners to create immersive and interactive environments, allowing guests to experience events in new ways.
In recent years, you’ve likely attended or heard of an event where virtual reality stole the show. We believe that in the coming years, VR and AR will have developed so drastically that we will be able to construct any experience, set, or immersive space imaginable to bring our client's dreams to life.
Picture the backdrop of an Antarctic Winter Wonderland, a summer penthouse view in LA, or an 1800s setting, all brought to life by giant, ceiling-to-floor, wall-to-wall screens. All you need to do is source the perfect decor and BAM, you’ve just turned a bland event space into an unforgettable experience, all with the help of virtual and augmented reality.
AI: The Event Planner’s Future Assistant
We predict that AI (Artificial Intelligence) will have a major impact on the events industry in the coming years. While we have already seen AI making moves in our field, it will continue to develop, helping us personalise and analyse the data and preferences of our guests.
AI will act as a personal assistant, paying attention to the little details, logging information about events and creating tailored experiences based on client information. This will result in highly personalised, effective, and engaging events for all attendees.
Pop-Up Shops Becoming the Go-To Venue Type
With rent becoming increasingly expensive in many capitals and the ability to run small businesses from a laptop and spare bedroom, the need for a traditional storefront has practically become extinct, leaving lots of empty spaces available for endless event possibilities.
We believe many brands will capitalise on this opportunity, expanding their event marketing strategies to include these temporary spaces. Pop-up venues will become ideal locations for businesses looking to generate buzz around new product launches, create face-to-face marketing opportunities, and increase overall brand awareness. The flexibility and uniqueness of pop-up shops make them an attractive option for innovative event planning.
Overall, the event industry is on the brink of new technological advancements and creative opportunities. With the integration of VR and AR, the transformative power of AI, and the rise of pop-up venues, the future of events promises to be more tech-based than ever!
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