Tootbus
Social Media
The Client:
Tootbus is not just another sightseeing tour. Offering hop-on hop-off bus experiences in London, Windsor, and Paris, they give visitors a fun and flexible way to explore. After rebranding in 2021, they wanted to take things up a notch and boost their brand reputation.
The Brief:
Tootbus needed to raise their profile, sell more tickets online, and get social media working harder to connect with potential customers, drive traffic to their website, and build a loyal, engaged community. They wanted organic and paid content to work hand-in-hand, increasing visibility and conversions.
Our Approach:
We got stuck into research, competitor analysis, and trend-spotting to create a social media strategy that worked. Our plan included a mix of paid and organic content, influencer collaborations, and community engagement tactics that turned heads and drove results.
What we did
Took over Tootbus London’s Instagram, Facebook, and TikTok, ramping up engagement and content quality
Partnered with top London travel and lifestyle influencers, getting them on board for immersive experiences and authentic content creation
Dialled up the video content, focusing on reels and short-form storytelling to boost engagement
Launched conversion-focused ad campaigns to increase website traffic and ticket sales
Implemented stronger community management tactics, ensuring quicker responses and better audience interaction
Results:
In just three months, here’s how the numbers stacked up:
Followers +204.4%
Accounts Reached +1,032%
Accounts Engaged +2,546%
Profile Visits +153%
External Link Taps +116%
Content Interactions +1,546%
Followers +211.5%
Reach +231.5%
Profile Visits +164.7%
Paid Reach +95.3%
Paid Impressions +76.6%
TikTok
Growth over 999.99% across all areas, including video views and followers
Influencer Success
10 influencers participated in Tootbus tours, creating engaging social content and generating authentic buzz
