Tattoodo
Public Relations
The Client:
Tattoodo is the world's #1 tattoo community, providing a vast collection of tattoo designs, information about tattoo shops, and access to a global network of talented tattoo artists.
The Brief:
In April, Tattoodo launched their app in the UK, and to create a buzz around the launch, they organised a Flash Tattoo Weekender. As part of the event, they planned a VIP night exclusively for guests and journalists. They approached Goho with the objective of attracting more journalists and influencers to attend the VIP night.
Our Approach:
To achieve the client's goal, we reached out to our extensive network of lifestyle journalists, as well as tapping into tattoo communities and influencers. We adopted a hands-on approach throughout the entire pre-event phase, actively communicating with journalists and influencers to secure their attendance. We also focused on securing previews and generating excitement around the event through targeted media outreach.
Results:
16 features
700k Estimated views
216M audience
504 Shares on social media
22 backlinks
50 avg. Domain Authority
Coverage:
https://londontheinside.com/get-a-free-tattoo-at-the-tattoodo-flash-weekender/
https://secretldn.com/tattoodo-launch-london/
