Secret Client

Marketing - Social Media  

The Client

A client operating in the film production industry. 

The Brief: 

The client enlisted Goho to assist with: 

• Building awareness & increasing social media engagement to 5,000 interactions

• Achieve 1,000 signups of a petition before a key date. 

Key Challenges: 

• We had limited advertising spend to use to propel this activity and had to rely on organic reach, tagging and hashtags to reach the objectives 

• With only a handful of approved assets, we had to be creative with the messaging to minimise ‘spamming’ 

Our Approach: 

We worked closely with the client with daily phone check-ins, approval systems and constant social listening to ensure the campaign and strategy was working. 

We used our knowledge of the social platforms (Twitter, Facebook & Instagram) to optimise the assets, messaging and approach to yield the best results. 

The Results:

• We achieved over 58,000 interactions in engagement 

• We reached an audience of over 328,000 with extremely limited social media spend 

• We achieved a total of 1,831 petition signs ups, exceeding our target by 83.1%