9 Tips for Marketing Your Small Business Online
9 Tips for Marketing Your Small Business Online
As a small business ourselves, we know that investing in marketing can help secure more clients, increase sales and raise awareness of your wonderful brand. At Goho, we know that now is the perfect time to have a digital presence because it allows small businesses to be more visible to potential customers.
Online marketing is generally more economic for your budget, as small businesses are able to tailor ads specifically to their target audience. Social media can act as your shop window of the internet, so the more time you spend working on your social media channels and website, the better.
Some reasons why you should focus on digital marketing:
You’re able to build awareness of your brand
Digital marketing can increase profit
You spend time over money
You don’t have to spend a fortune to get results
Establish a Clear Marketing Message
It’s crucial to develop a clearly defined marketing message, in order for your digital marketing strategy to flourish. The first step should be establishing a target audience, in order to effectively reach potential customers and communicate with them. Your marketing message should be clear, in order for your brand to communicate with potential customers in a way that feels sincere.
Choose the Perfect Platform
It’s a social media myth that the more channels you’re on, the more sales you’ll drive. An important part of digital marketing is to find an authentic platform for your business. Depending on your brand values and your intentions as a business, not all social media channels will work for you.
Have Consistent Design Across All Platforms
Now this tip sounds easy but it’s a quick way to look professional, trustworthy and regardless of the channel - your audience will know that it’s you. When it comes to selling your brand to buyers, it’s no secret that aesthetics are important. People learn a lot about your brand just by looking at it.
Don't Just Write About Your Products or Services
You shouldn’t just write about your products on your blog or website. It’s important to invest time learning about what your target audience is interested in and develop content that aligns with these interests. Give your customer an opportunity to fall in love with your team, your brand values and your human side as a company.
Think SEO
SEO is one of the most crucial marketing tools for right now. Good SEO means your web address could be displayed in the top ten results of search engines. To do this you should, optimise your URL, include target keywords in the content and write blog posts on popular resources.
Use Social Media to Keep Customers Happy
If a customer isn’t happy with your business and decides to vent on social media, it can be detrimental to your brand reputation. There should be allocated teams or individuals responsible for social media customer service so that your business can reply quickly, empathetically and nip complaints in the bud when you are faced with them.
Focus on Your Marketing Results
Your business should prioritise your marketing results and keep on top of them, in order to meet the long term company aspirations. In the same vein, if you're not tracking KPIs that are relevant to your goals then it’s a lot harder to reach them as a business.
Consider Working with Influencers
Choosing an influencer who can promote your brand in a relevant way without coming across inauthentic is hard to do but certainly worth a try. This doesn’t mean going after the Love Island finalist with 30k followers! Micro-influencers are a great way of reaching your niche audience and they will also be more cost efficient.
Host a Virtual Event
At Goho, we’re doing all we can to keep our clients and friends engaged by hosting almost two webinars a week. This is a great way to raise awareness of your business and collaborate with other small businesses. For example, each Friday afternoon we host a free ‘Through the Lobby’ session in which we work with different hoteliers and provide those watching with a behind the scenes experience of various lovely hotels.
If you need any help with digital marketing or need a hand with making the most of social media, feel free to get in touch with us at: hello@thisisgoho.com
