June is arriving and it's hard to believe how quickly this year has passed! It seems like last week we were enjoying Lille’s elite Christmas markets and exchanging Secret Santa gifts.

But enough about the past (we get plenty of rain to reminisce about in England). Let's turn our attention to the upcoming summer heat and its potential impact on social media and marketing over the next four months!

Tiktokificaition of content - Why should you use UGC In your social media strategy?

Despite the potential ban of TikTok in the US, short-form content will continue to rule with an emphasis on raw and authentic UGC (User Generated Content). Sharing high-quality, catchy and sharable short-form content is to be expected from more brands this summer.

Rise of authentic Raw UGC content

Speaking of giving your content a real and authentic feel, It’s no secret that raw, UGC has ruled social media over the past year but summer 2024 will be no different. Build brand awareness and consumer trust through down-to-earth, “rough around the edges”, video content. If this isn’t in your social media strategy it needs to be this summer!

Including authentic, raw and engaging content is a must for brands. When consumers feel they are connecting with a person and not being sold a product, they are more likely to buy.

A great way to implement this into your strategy is by hiring a brand ambassador or partnering with influencers for regular and high-quality collaborations and promotion of your products.

Top tip: make sure you are also up to date on social media trends and capitalise on the ones that resonate with you & your brand!

Trending Colour Pallette of 2024

Four words: tangerine, apricot, peach, and coral. Expect to see these colours plastered across your social media feed this summer. If you are a fashion brand, this is a fantastic opportunity to implement these pops of colour throughout your seasonal marketing campaigns or social media content!

Some fashion brands like ASOS have already hopped on this trend:

Time-sensitive content

Instagram & Tiktok stories will become the go-to upload for creators and brands. Utilise them to create a sense of urgency and exclusivity around your products. You can provide discount offers and promote launches exclusively through these forms. It will also be utilised to give brands a human feel with real-time updates and behind-the-scenes footage.

Social media SEO & summer traffic.

Do you use Tiktok to find the best “Ice Cream Shop in London”? Well, the algorithm loves you for doing that!

Get extra eyes on your content by inputting SEO (Search Engine Optimised) keywords and phrases throughout your social media posts.

Be prepared to jot down any seasonal keywords and phrases that you see repeated in trending content and implement them into your own to have the algorithm push them to audiences.

Here’s an example of how our team would use this key search within content copy:

As you gear up to make the most of these summer trends, remember that navigating the ever-evolving social media landscape can be challenging. At Goho, we're here to help you stay ahead of the curve.

From creating engaging short-form content and integrating the latest colour trends to making the most of time-sensitive content and optimising your posts with SEO, we have the expertise to support your digital marketing efforts.

View our case studies here and our packages here. Drop us a line to speak to a member of our friendly team and find out how we can make your brand blossom this summer!