8 Reasons Why Your Business Should Host an Event
After the last two years of on-and-off lockdowns, the need for human interaction and shared experiences are more important than ever. Covid-19 has changed the way we live, impacted major events, festivals and how we work. It has become harder to network and meet people within your specific industry which is why events are even more vital in a post-pandemic world.
Are you still unsure on why events are important? Planning events do take a lot of time and work. But, whether you’re hosting or attending there are clear benefits of any type of event. Let’s take a look…
Access your core audience
By hosting an event you can spend quality time with your core audience. Events aren’t just about selling a product of service but creating genuine relationships with your audience and also co-workers. Events are also great for your clients to give you feedback and discuss any needs or problems they might have.
Generate content
This ones for your social media team! Videos, photos and blogs about your event are great for social media and website content. You can show personality whilst still publicising your brand. Events are also great for user generated content, your event attendees are likely to take their own photos and videos and post them online, further promoting the brand in an authentic way.
Networking
You never know who might know someone, who knows someone! Events are a great natural way to meet potential clients and generate new leads.
Launch a new product
Just think of Steve Jobs and the way he announced new Apple products at company events. Hosting an event is the ultimate way to launch a new product or service. Events give you an opportunity to go into details about what you’re offering and your abilities.
Brand awareness
Hosting an event will help your reputation and brand image. Creating trust is an important asset for any company trying to sell a product or service. By inviting influencers, journalists and other VIPs to your event, you’re likely to gain press coverage about your event - making your brand more trustworthy and credible.
Education and information
Conferences, panel discussions and training days are great ways for your audience to learn new information and educate themselves. This is great for your team to stay on top of the latest trends, news and conversations within your specific industry.
Retaining customers
Events are a great way to send a ‘Thank You’ message to your clients and team. By showing them your appreciation you are enabling a long-lasting relationship and a loyal customer base for your business. Also, events are fun and who doesn’t want to share a laugh or two!
You get to work with Goho!
Last but not least, you’ll get to work with us! All jokes aside, we are safer events accredited and offer a wide range of event services here at Goho from venue sourcing to creating a fully bespoke experience. We pride ourselves on creating unique experiences for you by staying true to your brand and keeping focus on the things that matter the most to you.
It can be daunting hosting events after so long but we will support you every step of the way. So, don’t be shy, get in touch with us if you want to have a chat about hosting your own event. We’re here to help!
