WagIt

Social Media

The Client:

WagIt is a booking platform with a difference. They seek out all the best dog-friendly pubs, restaurants, experiences and more to ensure no four-legged friend gets left behind. 

The Brief: 

WagIt wanted to build their brand identity, generate new customers to make bookings, and find new restaurants, bars and experience to start listing for their site. 

Our Approach:

We worked closely with the client to create an all-around marketing strategy which would highlight the brand’s personality and values and build interest from relevant audiences. 

On social media, we created distinct templates and elements to emphasise brand identity, created regular content around key themes and pillars, and engaged in community management, particularly following their appearance on BBC’s Dragon’s Den. 

To tie in with our organic social, we ran additional paid advertising campaigns which ran alongside specific marketing aims, and helped generate web traffic from highly targeted audiences. 

Additionally, we created SEO friendly blogs for the website, monitoring Google Analytics data to tailor our content towards high performing topics and formats, to be further promoted through social content. This allowed us to create additional value for both the brand and its audience. 

Results:

On social media, we posted across 4 platforms and saw consistent growth amongst target audiences.  We were able to generate regular engagement and deal with community management across these platforms, including a Facebook group. 

On Facebook we were able to grow the page by 164% and the group by 151%. On Instagram we built the following by 166%, and on LinkedIn we saw an 80% growth. 

Advertising across campaigns improved web traffic, with the most recent Google campaign seeing a 12.55% click-through rate.