WagIt
Social Media
The Client:
WagIt is not your average booking platform. They sniff out the best dog-friendly pubs, restaurants, and experiences so that no four-legged friend ever has to stay home. It’s a game-changer for dog lovers who want to plan their outings without the hassle.
The Brief:
WagIt needed a brand boost. They wanted to strengthen their identity, attract new customers to make bookings, and grow their network of dog-friendly venues. With an appearance on BBC’s Dragon’s Den giving them a surge of interest, they needed to capitalise on the momentum.
Our Approach:
We crafted a marketing strategy that put WagIt’s personality front and centre while reaching the right audience.
What we did
- Built a bold and distinct brand identity across social media with custom templates and engaging visual elements
- Created content pillars to highlight key themes and keep messaging consistent and engaging
- Increased community management efforts, particularly post-Dragon’s Den ensuring WagIt’s audience felt heard and valued
- Ran paid ad campaigns alongside organic content to drive highly targeted web traffic and increase bookings
- Developed SEO-friendly blog content, leveraging Google Analytics data to tailor articles around high-performing topics, driving further engagement
Results:
We maintained a strong, growing presence across four platforms, building an engaged and loyal community.
Social Media Growth
- Facebook: Page growth +164% Group growth +151%
- Instagram: Followers +166%
- LinkedIn: Followers +80%
Advertising Success
- Google campaign achieved an impressive 12.55% click-through rate significantly improving website traffic and conversions
