Inside Out Drinks

Jun 25

Public Relations

The Client

Inside Out Drinks is a plant and berry based drink, packed with antioxidants to support a healthy liver. The drinks include; milk thistle, goji berries, cranberries and hibiscus which aim to rapidly reduce the effects of a hangover and boost wellbeing.

The Brief

The aim was to raise brand awareness and gain the audience's trust, especially within the London market. Our key objectives were to educate audiences on the product, create exposure across different publications, securing 4-7 placements per month for 3 months.

Our Approach

We had a meeting with Inside Out to discuss their aims and objectives. Afterwards, we crafted a press release focusing on hangover tips and exploring how the drink has numerous health benefits. We then sent out the press release to the signed-off distribution list. On top of that, we also reached out to relevant journalists for reactive comments on relevant features. We wrote other press releases focusing on relevant topics at the time (e.g., Halloween, festive season etc) and re-distributed them to relevant publications.