Veluba

Jun 24

Public Relations

The Client:

Veluba are London’s pedal-powered, electrically assisted tricycle cabs. The family-run business offers an eco-friendly way to get around the city, with guided tours letting you see the sights from a new perspective.

The Brief:

Veluba were looking to increase their reach and build their profile, in particular sharing their themed tours for Christmas.

Our Approach:

We started by establishing a strong relationship with the brand, understanding their needs, tone of voice and desired coverage. From here we were able to create focused press releases and target appropriate publications in order to secure coverage.