TERN Group
Public Relations
The Client:
TERN Group is shaking up global recruitment, making it easier than ever for skilled professionals to upskill, migrate, and land top jobs worldwide. They help businesses find, relocate, and integrate the best international talent with a seamless, tech-driven approach.
The Brief:
TERN needed a PR campaign with serious impact. The goal? Drive awareness, attract more skilled professionals to their platform, and position them as *the* go-to name in global workforce solutions. They wanted strong media placements, thought leadership, and a steady drumbeat of coverage in key industry press.
Our Approach:
We love a challenge, and this one had all the makings of a Goho special. TERN’s message was powerful, but it needed the right strategy (and a little Goho magic) to cut through the noise. Here’s how we made it happen:
Strategic Storytelling
We didn’t just pitch TERN we built a compelling narrative around the global talent crisis, immigration policies, and how TERN was changing the game. Thought leadership pieces, industry insights, and media-friendly stats gave journalists exactly what they needed.
Media Relationships That Matter:
With our black book of top-tier journalist contacts, we got TERN in front of the right people. Targeted outreach to national, business, and trade media ensured their message hit the headlines.
Press Releases That Deliver:
Forget dull, corporate announcements. We crafted punchy, engaging press releases that told TERN’s story in a way that grabbed attention and got published.
Results:
- Over 35 media placements in top-tier national and industry publications.
- Key features in Forbes, The Guardian, and HR Grapevine.
- TERN positioned as a thought leader in the international recruitment space.
- Increased traffic and engagement across digital platforms.
- More skilled professionals signing up, more businesses taking notice.
