Out & Wild Festival
Public Relations
The Client:
UK's first Wellness Festival designed for queer, questioning and curious women and those who are non-binary.
The Brief:
Out & Wild wanted PR support to help raise awareness, increase visibility and generate excitement for the event in the press.
Our Approach:
We devised a comprehensive approach that involved crafting several different press releases, each focusing on various aspects of the festival. Furthermore, we strategically aligned these releases with relevant thematic months, such as Wellbeing & Pride, to maximize impact and resonance.
Results:
12 placements
50% increase in ticket sales
150k views
70.9m Audience
582 Engagements
63 Avg. Domain Authority
17 Links from Coverage
Coverage:
https://www.walesonline.co.uk/news/wales-news/out-and-wild-lgbtq-festival-26076482
https://metro.co.uk/2023/03/26/seven-pride-season-parties-to-put-in-your-diary-18496586/
https://www.inyourarea.co.uk/news/out-wild-wellness-festival-returns-to-pembrokeshire
https://www.thepinknews.com/2023/02/07/out-and-wild-festival-queer-women-lgbtq/