Out & Wild Festival

Jun 19

Public Relations

The Client:

Out & Wild Festival is the UK’s first wellness and experience festival designed specifically for queer, questioning, and curious women and non-binary people. Set in the stunning Welsh countryside, it is a celebration of community, adventure, and self-discovery, with activities ranging from wild swimming to workshops, live music, and wellbeing sessions.

The Brief:

Out & Wild needed a PR and marketing push to boost awareness, attract festivalgoers, and position itself as a must-attend event in the LGBTQ+ calendar. They wanted more press coverage, a solid social media strategy, and influencer partnerships to spread the word far and wide.

Our Approach:

We rolled up our sleeves and got to work, blending strategic PR with creative digital marketing to put Out & Wild firmly on the map.

Telling the right story

We built a narrative around the festival’s unique positioning, its inclusive ethos, and the incredible experiences it offered. By pitching this to top-tier media, we secured features that not only celebrated the festival but also highlighted its cultural impact.

Media and influencer outreach

We tapped into our media contacts to get Out & Wild featured in key LGBTQ+ and mainstream publications, ensuring the festival was front and centre for the right audiences. We also partnered with influencers who genuinely connected with the festival’s ethos, driving organic engagement and ticket sales.

Social media buzz

We helped curate a strong social presence that was vibrant, engaging, and full of personality. From eye-catching content to behind-the-scenes glimpses and user-generated posts, we made sure Out & Wild’s digital presence was as lively as the festival itself.