Americana London
Social Media
The Client:
Americana London is the new kid on the block, bringing Southern American soul food and warm hospitality to Haymarket. Launching in the ultra-competitive London food scene in Spring 2023 with zero marketing presence, they needed to stand out fast.
The Brief:
Americana wanted to drive bookings, increase walk-ins, and build a loyal customer base. They needed their online presence to showcase their top-tier Southern soul food and relaxed, welcoming vibe.
Our Approach:
We crafted a tailored marketing strategy that hit all the right notes, aligning with Americana’s brand values while carving out a unique space in the London dining scene. After multiple visits to the restaurant and deep dives into their market positioning, we rolled out a strategy designed to get results.
What we did
Took over Instagram, Facebook, LinkedIn, Google My Business (GMB), and TikTok to ensure a strong and engaging presence
Managed GMB reviews to respond swiftly and boost reputation
Launched a consumer newsletter featuring exclusive offers and mouth-watering menu highlights
Connected with top food influencers, bloggers, and reviewers, inviting them to experience Americana first-hand and share their love for it
Partnered with publications like Soft Launch London to drive buzz and visibility
Results:
In just two months, here’s what we achieved:
Followers +104%
Accounts Reached +393%
Accounts Engaged +248%
Followers +116%
Influencer Wins
24 food influencers visited and reviewed Americana, generating authentic, high-impact coverage
Google My Business
6,964 interactions, boosting visibility and trust
Bookings & Walk-Ins
Increased covers by 290% (based on the busiest week in April)
