The Norse Group
Events - Roundtable
The Client:
The Norse Group is a national & award-winning property consultancy delivering high profile, inspiring developments to a range of public and private sector clients across the UK.
The Brief:
To create a high-quality networking event for The Norse Group to connect with key Local Authority Chief Executives.
Key Challenges:
Chief Executives are time-poor and extremely hard to get hold of
Chief Executives receive numerous invites throughout the year
Our Approach:
To attract busy Chief Executives we knew we had to create an event that provided a rich return on their time invested, as well as provide an experience they couldn’t get elsewhere.
We therefore decided to deliver a roundtable lunch, hosted in a private dining room with a private terrace, giving panoramic views of the London skyline.
To ensure we delivered quality content and created a thought-provoking debate, we enlisted the help of The Guardian’s Public Services Editor, David Brindle who chaired the event.
We handled everything from writing and sending an engaging invitation, to choosing the venue, working with David Brindle on the debate subject and on-the-day management.
The Results:
Goho secured the attendance of 12 Chief Executives (with a target of 10).
The Norse Group secured follow up meetings with 4 Chief Executives off the back of the event
“It was a terrific event”
