Jessica Adams
Marketing - Website Re-Design
The Client:
Jessica Adams is an independent cognitive behavioural specialist, dedicated to helping women overcome anxiety and barriers.
The Brief:
Re-design the current website, to better reflect the brand, modernise and to increase client conversions.
Key Challenges:
The current website lacked strong branding or visual identity, meaning that we were starting from scratch with the look and feel of the site.
The website didn’t provide a clear journey for customers & had limited information.
Our Approach:
Goho worked closely with Jessica to really understand the business, the brand and the overall business aims. We spoke at length about how she sees her brand, what she wants her customers to think, feel and do on the website and what success looks like to her, so that we were all on the same page.
We started by redoing the site structure to improve the customer journey. We then developed Jessica’s brand identity, to align with her personality and portray femininity through colour, graphics and typography.
We then rewrote the content creating additional sections such as FAQ and My Approach. Throughout we made sure that everything we were doing fully reflected the Jessica Adams tone and personality and encouraged users to find out more.
The Results:
We successfully launched a modern, powerful and feminine website that our client was exceedingly happy about.
The website is fully SEO optimised for google discovery.
Improved the customer experience
“I would 100% recommend the Goho website service. Liv and Mike asked me loads of questions about what I like, and what I want to say. They took all the stress out of the structure, copy and branding whilst always making sure I was kept in the loop. They knew I had serious reservations about the useability, likability and also making sure it stays authentic. I was so nervous about it coming across sales-y and generic but they put my mind at ease, listened and did exactly what I wanted.
I went with Goho after having a lot of other companies and freelancers show their interest in my project. I decided on Goho because they were personable and did their research before they got in touch with me. I could tell they knew my business and my message right from the initial correspondence. This is something I value in my business communication and I knew that they took their work seriously as well as being so accommodating and approachable. There was no hard sell, and they took time to get to know my sticking points and what I needed and made sure they delivered everything I needed. They also gave me loads of great ideas and inspiration for my business! I can’t speak for the long term benefits of my website as it hasn’t been live very long, but all my clients (and potential clients) love how it looks. I have had a 100% conversion rate on clients since the site has been live, which is incredible!
I am so pleased with everything Liv, Mike, Lana and Stacey have done for me. I feel like this was just what I needed to get my business to the next level. I am so grateful for their insight and knowledge.”
