Doncaster Fashion Week
Marketing - PR
The Client:
Doncaster Fashion Week is pushing the boundaries of the fashion industry by making the catwalk an experience, mixing production, DJ’s and performance with fashion.
The Brief:
We worked with Doncaster Fashion Week to raise awareness and engagement in the launch of the first ever edition of the Doncaster Fashion Week.
Key Challenges:
Engaging the media in an entirely new fashion offering
Our Approach:
Goho worked closely with Leah McMullen, founder, to get a comprehensive understanding of the initiative and the offering to create a robust and attractive press release.
This press release was then distributed to local and nationwide media, utilising Goho’s fashion media contacts, to secure Leah & the event with interviews and press coverage.
The Results:
6 full placements in news publications
A radio interview for our client
Secured a face-to-face interview for our client in the leading local news publication
Distributed media tickets to 4 journalists, encouraging on-the-night coverage
Researched & contacted key bloggers in the industry to encourage on-the-night attendance
“Goho has given Doncaster Fashion Week the most amazing support throughout its first year. Having a team like goho, that are innovative, driven and can see the bigger picture, has been amazing. The team very much tailor their style to your company’s vision. 2019 was a very successful and fulfilling year launching my company into the Fashion industry. Here’s to 2020 looking forward to working with the team again this year. Highly recommended”
