BREW//LDN
The Client:
Brew//LDN is a leading craft beer festival held every year, bringing together beer lovers and industry professionals. The event showcases both new and established breweries, creating a vibrant community around craft beer.
The Brief:
Brew//LDN wanted to increase brand awareness, connect with their audience, and boost ticket sales for their 2024 event. The focus was on using digital platforms like social media, newsletters, and PR to reach and engage more people.
Our Approach:
We created a clear plan to use multiple digital channels to meet Brew//LDN's goals. This included:
Community Engagement:
We engaged with the audience regularly by sharing stories, and using interactive content like giveaways and reels.
Video Content:
Produced highlight reels and event videos to grab attention and encourage sharing.
Paid Advertising:
Ran targeted ad campaigns on Facebook and Instagram to drive people to the ticketing page and boost event visibility.
Email Campaigns:
Sent tailored newsletters for both consumers and trade partners to keep them informed and encourage ticket purchases.
PR Coverage:
Secured media coverage to build excitement and ensure more people heard about the event.
Results:
Instagram:
A organic follower growth of 30%!
Reached 117,400 accounts and 1,240 engagements.
Facebook:
A growth of new followers by 10% and a reach of 257,300 accounts!
Advertising:
31,194 link clicks to the ticket page.
Over 805,000 ad impressions and 342,500 unique accounts reached.
PR:
32 media placements with 154,000 estimated views.
This approach helped Brew//LDN grow their online presence, connect with their audience, and increase ticket sales, making the 2024 festival a great success!
