T’s Fried Scoop
PR
The Client:
T’s Fried Scoop, fried ice cream desserts, was set up by Natasha in a shed behind her family’s council house. Natasha was brave enough to launch her new product during Covid securing a stall at the Truman Brewery in East London.
The Brief:
For Natasha, it was crucial that she raised awareness of her new product and that people came to try her product at the Truman Brewery.
Key Challenges:
Launching during Covid
Limited finances
Our Approach:
At Goho, we love to support start ups and we were so inspired by Natasha’s story we couldn’t wait to start working with her.
As well as targeting food bloggers and influencers we also targeted national press to ensure Natasha got as much coverage in a short period of time to really help make her launch successful.
We encouraged influencers and food bloggers to visit Natasha’s stall and to share their experience of the ice cream on their social media accounts and blogs.
Results breakdown:
6 written placements and 7 mentions on social media from influencers
Including article in the Daily Mirror
“Goho was really great to work with! They really knew how to work with my budget and got media attention very quickly for my company! In less than a couple of weeks, they managed to get me and my deep fried ice-cream craze in the Daily Mirror, which was super impressive, considering how quick they did that. They also helped out with my social media, reaching influencers and getting them to write up blogs, after trying my deep fried ice-cream. The team is also lovely!”
