Sunset Cinemas
Public Relations
The Client:
Sunset Cinemas were a shiny new brand with no presence in their market and no heritage to fall back on, but some incredible ideas and a team dedicated to making them happen!
Overview:
Sunset Cinemas had a two-phased PR Campaign to increase awareness of their newly launched drive-in cinema. They wanted to garner media attention in order to raise awareness, and ultimately sell tickets to their shows.
The Results:
We secured 10 media placements for Sunset Cinemas over the campaign
2 Live interviews on BBC Radio Surrey to promote the events
Managed all influencer liaisons, and secured 6 high-level influencer partnerships
Managed 2 Competitions in partnership with other publications
Sold 85% of tickets, and sold out of several showings
