Rachel Winder
Public Relations
The Client
Rachel is an incredibly passionate Autism-ADHD Consultant and advocate with a TikTok channel (Auticulate) and blog (Little Bear in the Wood) where she shares her experiences and understanding of autism and ADHD with the wider community.
The Brief
Rachel wanted to raise awareness of her work, and help others gain a better understanding of autism and ADHD, whilst providing positive representation for other autistic-ADHD people so that they feel seen and heard.
Our Approach
When it comes to incredibly personal stories such as this we wanted to ensure continual communication when researching and writing our strategy to produce a press release which captured Rachel’s story, personality and objectives.
Through the process we were able to adapt the press release for exclusive articles and assist with the journalist interview process.
Results
Over the course of the 6 week project we secured 10 placements, with a total combined estimated online audience of 109M
Within this, we saw features in the Mirror, FE News and a number of regional publications.
