LolFace
Public Relations
The Client
Lolface is a clinic providing specialist makeup treatments and teaching classes. Lolface also specialises in administering vitamin boosters.
The Brief
Our objective was to increase awareness of Lolface, and help promote the ‘hangover cure’ IV drips and microblading. We want to secure PR placements to gain credibility and to target potential customers.
Our Approach
We wrote numerous press releases focusing on different topics such as; Lolface’s founder, Lauren, their ‘hangover cure’ IV drips, and their campaign for semi-permanent makeup to be offered by the NHS for people who lost their hair from illnesses. We created relevant distribution lists targeting local news and health and wellbeing publications and sent the press releases out. We also reached out to specific journalists for reactive comments on relative features.
Results
16 placements
42.99M readership
103.8K estimated views
1.4K social shares
16 backlinks
Coverage:
https://www.chroniclelive.co.uk/news/north-east-news/salon-free-make-up-cancer-21894750
