Design Future
Social Media
The Client:
Design Future is a startup accelerator and funding platform specifically for designers. They offer designers who have great ideas for products and services, but lack the business know-how, the chance to bring their idea to life and get their business off the ground. Design Future hopes to inspire world-class innovation for businesses and society, and support new startups.
The Brief:
Design Future were looking to launch their brand on social media and begin attracting relevant audiences. They needed to bring designers to their website through organic and paid social, to promote competition entries.
Our Approach:
We worked with the client to understand their needs, where their business strategy was heading, and the audiences they were looking to build. From here we were able to craft a strategy and begin growing their social media presence and engaging relevant communities.
Results:
On social media, we built a following that represented their target audience and ran a Facebook advertising campaign to drive web traffic. The campaign saw CPC which was 33% lower than the benchmark, and drove visits and form submissions on the landing page. From here we were also able to help refine the customer journey through the site, based on analytics data to maximise conversions.
We set up, optimised and established 4 platforms, with regular engagement and community management. As a result we saw growth across all, including over 100x growth on LinkedIn, and over 200x growth on Instagram.
Overall, Design Future received 36 applications for the first round of funding, of which they were able to submit strong candidates to investors
