For the past few years social media platforms have been racing to introduce new features.

Since Snapchat sparked the stories explosion, neither old rivals or new contenders want to miss out on building different ways to share content - and none more so than Instagram.

Even for the most experienced and creative of social media managers, planning social media content can be difficult.

Thankfully, the team here at Goho are brimming with the creativity, experience, and know-how needed to kick ass at social media. We’re offering our top 10 social media tips free of charge. Check them out!

I know what you’re thinking, that hearing a marketer complaining about social media algorithms is about as common as hearing a British person complain about the weather. It happens all the time, I get it. BUT I’m not talking about the endless algorithm changes, or the relentless personalisation of ads and cross-sharing of data within the social media sphere (WhatsApp, I am looking at you). In fact, rather controversially, I am all for that!

Earlier this month, I was fortunate enough to join Hootsuite’s ‘Social Trends 2021’ webinar. The session was an incredibly insightful one - so much so that I’ve had to split my summary into two blog posts!

This first instalment will run through Hootsuite’s 5 key trends for social media in 2021, as determined by their fifth annual survey of over 11,000 marketers and industry experts.

Keep reading for a handy summary of the social media management platform’s detailed report.