Marketing

With COVID-19, many of us have had to completely re-look at our meticulously planned marketing activity & essentially rip up the marketing rulebook.  

The uncertainty and unknown of the situation means we're all a little unsure on what success looks like during this time and how our marketing strategies should respond, for both the short and the long term. 

So join us for 30 minutes as we have a candid & honest discussion with our marketing panel to get some clarity and answer all of your burning questions. 

This aim of this sessions is to give you some valuable information but in a fun, easily digestible manner.

Who is speaking?

Stacey Karlsson, the MD of Goho will lead the discussion with Claire Thwaites, Head of Brand and Engagement at Marie Curie & Louis Connor, Business Development Director at Infectious Media.

What we'll cover?

• When should you and shouldn't you mention COVID-19 in your communication strategy? 

• What's the most important thing for brands to get right at the moment?

• How should companies be changing their strategies to navigate this 'new normal'?

• What steps would you recommend brands take to ensure their strategy is fit for purpose during this climate? 

• What are some best practices of building your employer brand during this time? 

• You will also be able to put your questions to the experts throughout the virtual event.

Who's it for?

Anyone running a business or managing a team.