Hidden Fashion
Public Relations
The Client:
Hidden Fashion is a Birmingham based, online fashion store. Inspired by street style, pop culture, social media and the latest trends, Hidden Fashion allows individuals to stand out from the crowd.
The Brief:
Our mission was to gain press coverage with the likes of written media (blogs, magazines, newspaper) to strengthen the awareness and ethical credibility of the Hidden Fashion brand. Our key objectives were to secure them two pieces of relevant coverage per month.
Our Approach:
Firstly, we had an in-depth meeting to understand all of our clients' needs. We discussed Hidden Fashion and the founders backstory, target audience, USP, goals and more and created a strategy, outlining a detailed plan. Following the strategy, we researched and created numerous press releases. We distributed the press releases to relevant journalists, followed up with calls and secured relevant interviews and placements. We also provided Hidden Fashion with a weekly update and detailed monthly report.
Results:
13 pieces of relevant coverage including; Daily Star, Ok! Magazine, two giveaway collaborations with Tingle, Mane n Tail giveaway
Av domain authority of 40
35 backlinks from coverage
Total combination of an online readership of 41.2M
