Conde Nast
Marketing - Business Development
The Client:
Conde Nast International is a global mass media company, with its headquarters based in London.
The Brief:
Conde Nast International appointed Goho to support the commercial launch of a new product within the Conde Nast International portfolio; Vogue Business Talent.
Key Challenges:
Developing an entire new business arm, within a highly competitive industry
Forging new partnerships to established luxury fashion brands
Our Approach:
We supported the team with business development, marketing strategy & support, lead generation and developed a commercial revenue stream for Vogue Business Talent.
The Results:
We successfully negotiated and on-boarded 24 beta partners for the site launch (Target 15)
We supported the team in the process of successfully developing and launching their site, along with ATS integration, RSS feeds, and product development
“From the outset, the Goho team worked under the Vogue Business Talent brand and helped to develop marketing approaches that engaged senior contacts within the global luxury fashion industry, telling the brand story, and creating opportunities for partnership working. Their work was highly effective, credible and extremely supportive in helping to drive the commercial opportunity at this hugely important launch phase.”
