WagIt
PR
The Client
WagIt is a booking platform with a difference. They seek out all the best dog-friendly pubs, restaurants, experiences and more to ensure that no four-legged friend gets left behind.
The Brief
We supported WagIt in building their brand identity, generating new customers to make bookings, and finding new restaurants, bars and experiences to add to their site.
Our Approach
In order to reinforce the brand's place in the market, strengthen the brand's concept and messaging and increase awareness of WagIt, we supported them with their PR.
We revisited the approach with journalists on a regular basis, ensuring we kept WagIt’s news fresh and interesting to the press. We also responded to all relevant media comments and requests on behalf of WagIt.
Throughout the campaign we created 3 press releases, the first promoting WagIt’s ‘Paws Through your Door’ campaign. Aiming to encourage dog owners to visit participating venues during quieter times, in return for various freebies – from champagne to free dog dinners.
Results
5 online features
4.44k Estimated views
88.1K audience
2 backlinks
