KRAFT
Event
The Client
KRAFT is a bar, brewery, and event space located in Dalston, London.
The Brief
They launched their new food vendor, Seoul in a Bottle, in July, 2022, and reached out to Goho to promote it to generate local traction.
The Challenge
To effectively promote the launch of Seoul in a Bottle and raise awareness of the new food vendor among local audiences.
Our Approach
To meet this challenge, we implemented a PR campaign with two phases. In the first phase, we focused on a soft launch promotion and press event promotion. This included securing placements in local publications and inviting micro-influencers, food bloggers, and journalists to a press event. In the second phase, we focused on a general press approach, with a particular emphasis on Oktoberfest and the private hire aspect of KRAFT.
Results
As a result of our PR campaign, we secured 22 online placements, reaching an audience of 15.2 million people and generating approximately 250,000 views and 70 backlinks. We also secured a feature on the app Bindy Street, a mention in TimeOut's newsletter, and an interview on Hoxton Radio. The campaign was successful in promoting the launch of Seoul in a Bottle and generating local traction for KRAFT's bar, brewery, and event space.
