Gravitas

PR

The Client

Gravitas Recruitment Group is a leading international recruitment consultancy.

The Brief

Goho were hired by Gravitas to manage a 6 week communications project to announce the arrival of 2 senior hires and the opening of the German Office.

This would be across the following regions Europe (UK, Germany) and Asia (China, SG and Hong Kong) and would use both social media and PR as the main channels for communications.

Our Approach

Before we start we spent time getting to know the business and created a mini strategy which outlined our approach.

We managed the social media accounts during the 6 week period, creating a buzz before and after the announcements were made. As well as the video announcement posts, we also interviewed the 2 senior hires and the content was used on social media and the Gravitas website.

Goho created a press release and sent tailored pitches to journalists in the UK, Germany and Asia.